Magnetik Group is a leading fashion retail brand in Macedonia, representing 18 well-known luxury brands and managing 21 retail salons. For the past 27 years, Magnetik has provided a superior shopping experience, helping customers build a lasting personal style. They represent the brands: Weekend Max Mara, Marella, Liu Jo, Paul & Shark, Pinko, Carpisa, GO Carpisa, Yamamay, Pennyblack, Gerry Weber, Oltre, Motivi, Fiorella Rubino, Sportmax Code, Max Mara Leisure, Max Mara Studio, Coccinelle и Patrizia Pepe.
As one of our oldest clients, Magnetik has entrusted all of their marketing activities. By analyzing the market and getting to know the stories of all 18 brands, we continuously create their seasonal marketing strategies and manage all of their media channels.
- Facebook and Instagram profiles management
- Paid online ads
- Retargeting and remarketing
- Events online and offline
- Collaborations and campaigns
- Professional photoshoot
- Collaboration with influencers
- Traditional Marketing
- Complete content management on Magnetic Fashion Blog
- Email Marketing
- Analyze data and statistics for key metrics and create appropriate activities to improve them (online and offline sales, site visitors, cost per ad, number of followers, etc.)
Facebook and Instagram profiles management
- Managing the Facebook and Instagram profiles for Magnetik Group
- Creating and publishing 70-80 unique SM posts a month, and over 150 Instagram Stories
- Full user support and communication with Facebook and Instagram users
- Consulting and oversight of the brand-specific 12 local Social Media profiles for the Magnetik brands managed internally
Paid online ads
- Creating online paid ads for Facebook and Instagram
- Creating target groups and the full content of the ad including text with photography or graphics
- Advanced targeting & retargeting – detailed monitoring of statistics and consumer behavior in the digital world.
From concept to realization of the event the Juno team makes sure that Magnetik’s loyal customers have an outstanding experience.
Take a look at some of the events we organized in 2019!
Collaborations and campaigns
- Collaboration with celebrities from Macedonia, such as Karolina Gocheva, Katarina Ivanovska, Adelina Tahiri, Jelena Jovanova and many others
- From idea to realization, complete organization of the campaign with all logistics details
- Cross-promotion with travel agencies, cosmetics companies, television shows, and many others
Creating a concept, allocating resources and full realization of professional photo sessions.
Organizing influencer collaborations for individual brands
So far, more than 20 successful collaborations have been realized.
Оutside Marketing Activities
Billboard campaigns (location-allocation and media buying)
Bus and bus stations branding
Wild posting (poster campaign)
Radio commercials (complete development)
Graphic design for all promotional materials, Social Media posts and ads, and shop windows
Managing and content creation for Magnetik Fashion Blog
Weekly newsletter to four databases