Magnetik

Marketing strategy and implementation

Magnetik Group is a leading fashion retail brand in Macedonia, representing 18 well-known luxury brands and managing 21 retail salons. For the past 27 years, Magnetik has provided a superior shopping experience, helping customers build a lasting personal style. They represent the brands: Weekend Max Mara, Marella, Liu Jo, Paul & Shark, Pinko, Carpisa, GO Carpisa, Yamamay, Pennyblack, Gerry Weber, Oltre, Motivi, Fiorella Rubino, Sportmax Code, Max Mara Leisure, Max Mara Studio, Coccinelle и Patrizia Pepe.

As one of our oldest clients, Magnetik has entrusted all of their marketing activities. By analyzing the market and getting to know the stories of all 18 brands, we continuously create their seasonal marketing strategies and manage all of their media channels.

Facebook and Instagram profiles management
Paid online ads
Retargeting and remarketing
Events online and offline
Collaborations and campaigns
Professional photoshoot
Collaboration with influencers
Traditional Marketing
Design
Complete content management on Magnetic Fashion Blog
Email Marketing
Analyze data and statistics for key metrics and create appropriate activities to improve them (online and offline sales, site visitors, cost per ad, number of followers, etc.)

Facebook and Instagram profiles management

Managing the Facebook and Instagram profiles for Magnetik Group
Creating and publishing 70-80 unique SM posts a month, and over 150 Instagram Stories
Full user support and communication with Facebook and Instagram users
Consulting and oversight of the brand-specific 12 local Social Media profiles for the Magnetik brands managed internally

Paid online ads

Creating online paid ads for Facebook and Instagram
Creating target groups and the full content of the ad including text with photography or graphics
Advanced targeting & retargeting – detailed monitoring of statistics and consumer behavior in the digital world.

Events

From concept to realization of the event the Juno team makes sure that Magnetik’s loyal customers have an outstanding experience.
Take a look at some of the events we organized in 2019!

Collaborations and campaigns

Collaboration with celebrities from Macedonia, such as Karolina Gocheva, Katarina Ivanovska, Adelina Tahiri, Jelena Jovanova and many others
From idea to realization, complete organization of the campaign with all logistics details
Cross-promotion with travel agencies, cosmetics companies, television shows, and many others

Professional photoshoot

Creating a concept, allocating resources and full realization of professional photo sessions.

Моменти Behind The Scenes

Influencer Marketing

Organizing influencer collaborations for individual brands
So far, more than 20 successful collaborations have been realized.

Traditional Marketing

Оutside Marketing Activities
Billboard campaigns (location-allocation and media buying)
Bus and bus stations branding
Wild posting (poster campaign)
Radio commercials (complete development)