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Italex Inzenering

Marketing strategy and implementation

Italex Inzenering is a sanitary and tile retail store that carries over 20 well-known luxury Italian brands. Our goal was to help them increase their digital presence on Social Media, and in our year-long collaboration, we have created 15 interactive campaigns for social media based on target personas. We've started with a campaign named “Did You Know” through which we offer education to the audience on various topics related to products. From educating the market about new innovations to collaborations with interior designers and architects and giveaways, we have helped them promote their products and increase brand recognition. Here is a brief summary of our activities:

 

Facebook and Instagram profiles management 

  • Managing the Facebook and Instagram profiles
  • Creating and publishing 15-20 posts per month
  • Full user support and communication with Facebook and Instagram users
  • Full planning and execution of 2 giveaways

Paid online ads

  • Creating online paid ads for Facebook and Instagram
  • Creating target groups and the full content of the ad including text with photography or graphics

Blogs

  • Creating educational blog posts, conducting expert interviews and distributing them on Social Media 
  • Creating an interview, publishing on the website and distributing on social networks

Photoshoot

  • Photoshoot client locations featuring their products  
  • Photoshoot of the retail store and all displayed items